10 Business Card Tips (Unique Design Ideas)
A business card is a powerful tool for telling your brand story and making a lasting impression with potential customers and clients. How to design a business card is crucial. It should communicate your company’s values, distinguish you from your competitors and encourage customers and potential clients to get in touch. We have compiled this list of tips to design business cards to assist you in designing your business cards.
The Best Business Cards From Across a Variety of Industries
It is important to look at business cards from other industries to get ideas for creating business cards. You should collect as many cards as possible and place them on a flat surface. Take a look at each card and make a list of the things you love and hate. Also, note down what is most important to you.
Next, consider the cards of your rivals. What are the commonalities between them? Which cards do you prefer? Which ones are you drawn to, and why?
Some of the qualities that you identified or found successful, as well as the memorable characteristics in the cards you studied may appeal to you. Remember, though, not to imitate your competition, as you want to preserve some qualities that will distinguish your business.
Design business cards that are consistent with other brand materials
Before you start designing business cards, it is important to decide on your brand logo and typography. These are the foundation for your brand’s identity. These should play an important role in the design and layout your card. They should also be consistent across your website as well as other promotional materials.
Basic Design Principles
The basic principles of paper-based design are applicable to business cards. Keep your key copy within 5mm of the card’s trim edge. You should also keep your text at a minimum size to ensure that it is legible. To get the best reproduction possible, use CMYK and 300dpi.
A grid can also be useful to ensure that all elements are properly laid out on your business cards. This will ensure that you have the correct hierarchy of information and good alignment of all elements.
You can choose the right shape and size card to suit your needs
Business cards are typically rectangular and horizontal. However, that doesn’t mean they have to be that way. Your business card can take many shapes, depending on your industry and brand image, as well as the audience you’re communicating to. It is important to think about the best shape and size of your card. You don’t have to think outside the box. A vertical rectangular card might be a good option. They are more common than horizontal cards and can help you stand out from the rest.
Keep it simple with your design
It’s common for design novices to believe that boring is the best. Minimal design can be very elegant. Best of all, breathing space on your card allows important information such as contact information and other details to stand out.
Don’t Forget Key Contact Details
Every business card must contain the following text to enable potential customers or clients to contact your company. Although this will vary from company-to-company and person to person, the basic information for effective business cards is:
- company name
- Your name
- Position title
Contact information: email, phone number, address, and one to two social media channels.
For some businesses, only the title and name of the business might be relevant. However, for others, all the information will be required.
You might consider including a positioning statement
A positioning statement describes your brand’s values and distinguishes it from its competitors. Nike, for example:
It is important to include a compelling positioning statement on your business card. This will help you stand out, be remembered and establish a connection.
Take the time to proofread
It’s not more annoying or more likely that a business relationship will be damaged if the business card contains spelling mistakes or incorrect contact details. Make sure you proofread your card thoroughly and ask others to do so. Double- and triple-check all contact information.
Professionally printed materials and first-rate printing
A well-designed and professionally-printed card inspires trust and sets a relationship off to a good start. Do not let your quality business card design get ruined by poor printing on low-quality card stock. Once you’ve completed your design, ensure that your card is professionally printed on quality card stock. This will create a lasting impression and increase card durability.
Use a Professional Business Card Template
Envato Elements has a number of business card templates that can help you design your business cards.